A membership that inspires women with service based businesses to ditch the content chaos and start creating stand out content that gets you noticed and makes sales.
Are you ready to take control of your content and make it easy?
Content has the power to connect us all.
Ā It's up to you how you use it.
When you have The Content Effect, you stand outĀ from your competitorsĀ and become the go-to expert in your industry. Creating content becomes easier (aka: un-salesy) and you can connect, nurture and convert your ideal clients without the hustle.
You'll start building a community of people who love you and are ready to buy from you and find more freedom and time to do the things that really light you up.
Let me show you howĀ to embrace The Content Effect.
The Content Effect is about honouring your intuition, strengths and creative flow in a systematic and strategic way.
I see you, my friend . .
>> Doing the busy work and spending lots of time creating your content but it seems like no-one’s even listening
>> Feeling sick and tired of being the world’s best kept secret and want to know how to best connect with your ideal client to make sales
>> Hiding in the corner hoping that your ideal client will find you
>> Feeling frustrated over the effort you are putting in and knowing that your content isn’t as strategic as it could be
>> Feeling confused about what type of content you should be creating and probably realising you’re wasting time by not having a plan
But imagine if you . . .
>> Knew exactly what your ideal client needed to hear from you so that it draws them in and keeps them wanting more
>> Had a content strategy that was fully aligned with your audience and business
>> Had a clear pathway to grow and scale your content strategy
>> Were surrounded by a community of women to support your growth
>> Could increase your reach and engagement without being salesy
>> Stop procrastinating and wasting time when in comes to creating engaging content.
There IS a way to finally be able to create stand out content that's easy and gets you noticed and remembered.
Welcome to The Content Effect.
"I have been able to utilise the tools provided to become more consistent, reimagine and create more powerful content for my brand.
Sarah Aktag, Photographer and founder of Brand Eliza
Hi! I’m Mel, the face (and heart) behind The Content Effect.
I created this beautiful experience to empower women like yourself to gain clarity around your content and become more confident that you have a unique message to share with the world.
After years of watching women struggle (and doing the same thing myself) with knowing what to create, I’ve developed a unique strategy to pull all those content ideas out of your head and then implement them quickly and easily, saving you a bucket load of time and energy.
Like you, I started my business for freedom and flexibility. Only to find out that doing #allthethings doesn’t always lead to the calm, stress free life you pictured! I get it.
There’s so much stuff that you could be doing, that you just don’t know the best place to start.
Now you have the answer you've been looking for.
It doesn't have to be this way.
You just need some support to turn it around.
This membership is for you if:
>> You're looking for more content ideas that attract your ideal client
>> You don't know where to start or how to organise your content to make it easy
>> You're feeling stuck and often uninspired
>> You feel like you're creating boring content that maybe misses the mark
>> You feel like there's little time in the day, you're scrambling, inconsistent, unstructured and overwhelmed with content creation
>> You're unsure if your content is good enough (hint: it is!)
You'll find everything you need to overcome your content overwhelm inside The Content Effect
Community Support
We make a bigger impact together. Learn, share and collaborate with like minded women in the dedicated Members Facebook Group
Dedicated Journey
Follow the easy action items to progress through your content journey, at your own pace. Take what you need. There's no falling behind!
Tools and Resources
Gain access to templates, training and tools as well as monthly group coaching calls where you can ask all your content questions
And in case you were wondering . . .
This isn’t your typical off-the-shelf, copy and paste, templated content membership. There's no cookie cutter solutions here.
You’ll learn techniques and tools that will empower you to come up with strategic content that your ideal client will love. You’ll create a sustainable content system that aligns perfectly with you and your business, so you can create connected, authentic and stand out content. But don’t just take my word for it.
"Mel helped me get clear on my strategy and put a plan in place so that my content flows and there's a reason behind what I'm talking about. I now also know that I have permission to do things MY way!"
Michelle Hearne,Ā Productivity coach
Here's what you'll experience as you move through The Content Effect journey
Ā
>>Ā Create content that's worthy of your ideal client's time that gets you noticed and remembered
>> Leave the sales hustle cycle behind as you'll have a ready flow of warm leads
>>Ā Create a CEO mindset to build a business based on authenticity and ease
>>Ā Ditch the 'shoulds' so you can feel good about the way that you show up for your audience
>>Ā Lean into your content superpower and that you can use it in a way that helps you create content with ease
>>Ā Ditch your content chaos for good so you finally feel inspired and motivated to create stand out content
This is your journey. You get to do it your way.
And I'll show you how.
Your journey starts here
Follow The Content Effect Journey to determine exactly what you need right now. This isn't a course. You don't need to keep up. Take what you need, when you need it.
Belinda Owen
Wordpress website design
My biggest challenge was getting my content out of my head on a consistent and regular basis. With Mel's help I've been able to repurpose more effectively and better utilise my Virtual Assistant to finally get it out into the world.
Christine Fernandez
Read Learn Love
Since joining I've learned the importance of only committing to what I can do within my available time and energy. I'm learning to narrow down my ideal client and how to pre-plan. I also love having regular live access to Mel to ask questions.
Here's 3 things I know to be true:
- When you shift from transactional based content marketing, to one built on genuine relationships, you become more purposeful and experience personal and business growth.
- You don't have to do #allthethings. Business and life flows when you take into consideration the limits of your time, energy and resources.
- Our impact is greater when we come together.
The Content Effect embraces these 3 philosophies, giving you the tools, strategies, permission and support to show up how you want to, when you want to.
Because life is about choosing your own path, not following someone else’s.
Content creation becomes easier the moment we become more purposeful.
Ready to help your content flow?
Join the growing community of members today ditching the content chaos for ease!
BECOME A MEMBER TODAYThe VIP optionĀ is for you if:
Ā
>>Ā You're looking for greater accountability and guidance
>>Ā YouĀ want the personal attention to focus on what really matters in your business
>>Ā You like the thought of DIY, but you're sick and tired of always going off track and losing focus
>>Ā You want expert eyes on your business to pinpoint the holesĀ in your content strategy so your can progress more quickly
>> You're looking to craft your thought leadership and want an impartial point of viewĀ
Still not sure if it's the right option? Book a time and let's talk.
"I feel supported on my content journey and know that there is a network to lean into. I also have a plan so that when I feel off track, I can come back to the plan and identify where I'm at and keep moving forward.
Chantelle King,Ā Brand ignition and evolution guide
Everything you need is at your fingertips
Inside The Content Effect you'll get everything you need to make your life easier, so you can get back to the things that you really love like serving your clients, quality time with family and reading that book that's been sitting on the shelf way too long!
It's not just about you or me.
It's also about the 'us'
You'll be working alongside other women from all walks of life with service based businesses in a community built on trust and support. Together you'll inspire and motivate each other to create stand out content that matters.
Connect via our private Facebook Group and on our monthly calls.
Understand the key elements of a message that matters that draws in your ideal client
Begin to build an aligned audience who absolutely love you and are ready to buy from you
Ditch the 'shoulds' so you can feel good about the way that you show up for your audience
Ditch your content chaos so you finally feel inspired and motivated to create stand out content
Feel the freedom in creating a framework around how you show up consistently for your ideal client
Overcome your visibility vampires to have the confidence to show up in an aligned way
